Post by account_disabled on Feb 19, 2024 0:42:22 GMT -5
Once FITUR 2022 has passed , one of the most important meeting points between tourism professionals and the general public, we take a retrospective of the main trends that will mark a before and after in Tourism from 2023 that will help improve the experience of future potential tourists to each of the destinations. A travel-tech ecosystem that will optimize and enhance the Tourism sector.
One of the challenges that a Tourist Destination faces is the diversity of audiences and how to connect with them in an environment of countless contact points.
One of the main trends that will mark a before and Telegram Number Data after in the sector is how Artificial Intelligence is integrated into brands to be able to connect with audiences. At a time when Tourism Brands need to approach and impact market niches, it is necessary to be able to apply techniques to combine Blockchain with Artificial Intelligence to qualify the impact on the potential tourist.
Different technologies are being developed to be able to bring Tourist Destinations closer to potential tourists ; from the possibility of creating ad-hoc creativity based on the user's interests and tastes, to the personalization of the impact within the media consumption environment that the user makes. In addition to talking about the commercial communications that the public may receive, images, videos and/or generate personalized call-to-action can also be created from scratch or adapted to activate the audience depending on the moment of purchase in which they are. It's about designing a consumer experience from start to finish .
Not only can we talk about the attraction and retention of tourists necessary for Tourism Offices, but there are already different Business Intelligence tools that help brands make more agile and accurate decisions with the help of data collection, processing and visualization of the different KPIs marked in order to achieve the objectives planned for them.
Furthermore, it is necessary to remember that a tourist leaves his “ digital footprint ” from the beginning of his trip search until the end of his stay. It can be traced and be able to obtain insights that help Tourism Offices to determine and enrich their target audience in order to identify and subsequently impact market niches , as we have commented previously. With device geopositioning tools, among other technologies, heat maps can be generated to know the most popular sites, identify new points of interest and help tourism brands identify other possibilities for tourism promotion.
One of the challenges that a Tourist Destination faces is the diversity of audiences and how to connect with them in an environment of countless contact points.
One of the main trends that will mark a before and Telegram Number Data after in the sector is how Artificial Intelligence is integrated into brands to be able to connect with audiences. At a time when Tourism Brands need to approach and impact market niches, it is necessary to be able to apply techniques to combine Blockchain with Artificial Intelligence to qualify the impact on the potential tourist.
Different technologies are being developed to be able to bring Tourist Destinations closer to potential tourists ; from the possibility of creating ad-hoc creativity based on the user's interests and tastes, to the personalization of the impact within the media consumption environment that the user makes. In addition to talking about the commercial communications that the public may receive, images, videos and/or generate personalized call-to-action can also be created from scratch or adapted to activate the audience depending on the moment of purchase in which they are. It's about designing a consumer experience from start to finish .
Not only can we talk about the attraction and retention of tourists necessary for Tourism Offices, but there are already different Business Intelligence tools that help brands make more agile and accurate decisions with the help of data collection, processing and visualization of the different KPIs marked in order to achieve the objectives planned for them.
Furthermore, it is necessary to remember that a tourist leaves his “ digital footprint ” from the beginning of his trip search until the end of his stay. It can be traced and be able to obtain insights that help Tourism Offices to determine and enrich their target audience in order to identify and subsequently impact market niches , as we have commented previously. With device geopositioning tools, among other technologies, heat maps can be generated to know the most popular sites, identify new points of interest and help tourism brands identify other possibilities for tourism promotion.