Post by account_disabled on Mar 4, 2024 4:55:04 GMT -5
Let's say you have an online bicycle store. Leading the market by positioning your page around the keyword “bicycle” would be like trying to dominate the planet with a toothpick. It is not that we intend the latter, but we do need to reach high in the list of results on Google and other search engines, because we know that this will mean high conversion rates in sales. The solution is easy: position ourselves through 'long tail' keywords.
'Long tail' terms are those that have little competition because they refer to specific sea Chinese Overseas Asia Number Data rches. They are usually made up of three or more words and attract a lower volume of traffic. As a point in their favor, the traffic they generate is of higher quality . As it is a more specific search, we are more certain that the content we offer the visitor matches what they are looking for.
BETTER CONVERSION RATES
For example, a clueless user may search for “bicycle” because they do not speak Spanish and do not know the meaning of the word, or because they need an image of a bicycle to illustrate a school project. If we position very well with that word, the user could arrive at our main page and find that we do not offer them the resources they need. The reasons why a person may use the word “bicycle” are numerous, although there will be some who do it because they really want to buy a new one. On the contrary, if we make sure that we position ourselves well for the phrases “mountain bike” , “touring bike” and “bmx bike” we will be ensuring visibility among all users who search for those terms, and who surely intend to purchase a bicycle. of these guys at some point.
The 'long tail' can also save us money. If we become obsessed with positioning well in searches with the word “bicycle”, we will pay much more for each click on our link when we run an Adwords campaign. However, those clicks may not yield the expected results because we do not fully understand the motives of a user doing that search. By using more specific keywords we will maximize the return on our investment and improve our website statistics (abandonment rate, browsing time, etc.). The reason is that users are closer to finding what they want.
In addition to having a higher conversion rate, 'long tail' terms are also more frequent in search engines . Only % of Internet searches are one- or two-word terms. The remaining % corresponds to 'long tail' terms.
GOOGLE, HERE AND NOW
Companies that focus their SEO plan on these terms have Google on their side. The search engine no longer wants us to use its engine to search, but to find answers . Google has been implementing advances for some time to anticipate our intentions and be able to offer relevant results whatever a user is searching for, and there is no doubt that websites that know how to choose their 'long tail' terms well are sailing in favor of the wind.
Google's challenge is not so much to respond to users it already knows, but to those others who are new, who do their search and hope to find an answer. That is where Google is fighting its battle with speed and foresight in its results.
'Long tail' terms are those that have little competition because they refer to specific sea Chinese Overseas Asia Number Data rches. They are usually made up of three or more words and attract a lower volume of traffic. As a point in their favor, the traffic they generate is of higher quality . As it is a more specific search, we are more certain that the content we offer the visitor matches what they are looking for.
BETTER CONVERSION RATES
For example, a clueless user may search for “bicycle” because they do not speak Spanish and do not know the meaning of the word, or because they need an image of a bicycle to illustrate a school project. If we position very well with that word, the user could arrive at our main page and find that we do not offer them the resources they need. The reasons why a person may use the word “bicycle” are numerous, although there will be some who do it because they really want to buy a new one. On the contrary, if we make sure that we position ourselves well for the phrases “mountain bike” , “touring bike” and “bmx bike” we will be ensuring visibility among all users who search for those terms, and who surely intend to purchase a bicycle. of these guys at some point.
The 'long tail' can also save us money. If we become obsessed with positioning well in searches with the word “bicycle”, we will pay much more for each click on our link when we run an Adwords campaign. However, those clicks may not yield the expected results because we do not fully understand the motives of a user doing that search. By using more specific keywords we will maximize the return on our investment and improve our website statistics (abandonment rate, browsing time, etc.). The reason is that users are closer to finding what they want.
In addition to having a higher conversion rate, 'long tail' terms are also more frequent in search engines . Only % of Internet searches are one- or two-word terms. The remaining % corresponds to 'long tail' terms.
GOOGLE, HERE AND NOW
Companies that focus their SEO plan on these terms have Google on their side. The search engine no longer wants us to use its engine to search, but to find answers . Google has been implementing advances for some time to anticipate our intentions and be able to offer relevant results whatever a user is searching for, and there is no doubt that websites that know how to choose their 'long tail' terms well are sailing in favor of the wind.
Google's challenge is not so much to respond to users it already knows, but to those others who are new, who do their search and hope to find an answer. That is where Google is fighting its battle with speed and foresight in its results.