Post by account_disabled on Oct 21, 2023 3:51:52 GMT -5
Since 2002, October has been marked by the Pink October campaign, which seeks to bring visibility to the fight against breast cancer . This month, several public bodies, NGOs and companies carry out awareness actions about this disease and its prevention, but are they able to communicate with the entire population? Although the campaign is aimed at women in general, many of them are left aside, such as women with disabilities and trans people.
In this text, we will explain a little more about what Pink cell phone number list October is and reflect on whether it is a truly inclusive and accessible campaign.
Why October and why pink?
The first movements to raise awareness about breast cancer took place in the 1990s, when several states in the United States came together to carry out actions on the subject . Shortly afterwards, recognizing this mobilization, the American Congress officially decreed that October would be National Breast Cancer Prevention Month.
In 2002, the movement arrived in Brazil , although still timidly. The first Brazilian action in favor of the campaign took place in São Paulo, when the Mausoleum of the Constitutionalist Soldier, also known as the Ibirapuera Obelisk, was lit up in pink. Over the years, Pink October gained more and more strength across the country, and today it is already popular.
The pink color was chosen based on an initiative by the Susan G. Komen for the Cure Foundation. Also in the 1990s, the institution organized the Race for the Cure in New York, where it began distributing pink ribbons to those taking part . They became popular around the United States and the world, and today they are the main symbol of the campaign.
Diversity within Pink October
As we have already mentioned, the movement was created to bring visibility to the prevention of breast cancer and, more recently, cervical cancer . On average, there are 2.3 million new cases of breast cancer per year around the world, according to the National Cancer Institute . In Brazil alone, more than 66 thousand new cases were estimated , making it the biggest cause of death from cancer among women in the country .
Well, we already know that this is an extremely important cause, but unfortunately the campaign is not yet able to effectively reach everyone who suffers from this disease. Women with disabilities, trans people and even men can receive a breast cancer diagnosis, but many medical centers are not prepared to receive and treat these people .
Is there accessibility for breast cancer diagnoses?
Thinking in the context of women with disabilities, specifically, the diagnosis of breast cancer is more challenging . In the Pink October advertising campaigns, for example, we can see that women with disabilities are rarely highlighted. In other words, the scenario already starts showing a great lack of representation.
From a more practical point of view, we also realize that they have fewer opportunities for early diagnosis and treatment. This occurs mainly due to the lack of accessibility in medical centers, whether physical or communicational . For example, there are few establishments that have access ramps for wheelchair users, or equipment such as mammography machines that are adapted for people with dwarfism. Furthermore, it is very rare to find professionals who are able to provide services in Libras (Brazilian Sign Language) to communicate effectively with deaf people. Unfortunately, these are just some of the countless examples faced by women with disabilities when seeking treatment.
In this text, we will explain a little more about what Pink cell phone number list October is and reflect on whether it is a truly inclusive and accessible campaign.
Why October and why pink?
The first movements to raise awareness about breast cancer took place in the 1990s, when several states in the United States came together to carry out actions on the subject . Shortly afterwards, recognizing this mobilization, the American Congress officially decreed that October would be National Breast Cancer Prevention Month.
In 2002, the movement arrived in Brazil , although still timidly. The first Brazilian action in favor of the campaign took place in São Paulo, when the Mausoleum of the Constitutionalist Soldier, also known as the Ibirapuera Obelisk, was lit up in pink. Over the years, Pink October gained more and more strength across the country, and today it is already popular.
The pink color was chosen based on an initiative by the Susan G. Komen for the Cure Foundation. Also in the 1990s, the institution organized the Race for the Cure in New York, where it began distributing pink ribbons to those taking part . They became popular around the United States and the world, and today they are the main symbol of the campaign.
Diversity within Pink October
As we have already mentioned, the movement was created to bring visibility to the prevention of breast cancer and, more recently, cervical cancer . On average, there are 2.3 million new cases of breast cancer per year around the world, according to the National Cancer Institute . In Brazil alone, more than 66 thousand new cases were estimated , making it the biggest cause of death from cancer among women in the country .
Well, we already know that this is an extremely important cause, but unfortunately the campaign is not yet able to effectively reach everyone who suffers from this disease. Women with disabilities, trans people and even men can receive a breast cancer diagnosis, but many medical centers are not prepared to receive and treat these people .
Is there accessibility for breast cancer diagnoses?
Thinking in the context of women with disabilities, specifically, the diagnosis of breast cancer is more challenging . In the Pink October advertising campaigns, for example, we can see that women with disabilities are rarely highlighted. In other words, the scenario already starts showing a great lack of representation.
From a more practical point of view, we also realize that they have fewer opportunities for early diagnosis and treatment. This occurs mainly due to the lack of accessibility in medical centers, whether physical or communicational . For example, there are few establishments that have access ramps for wheelchair users, or equipment such as mammography machines that are adapted for people with dwarfism. Furthermore, it is very rare to find professionals who are able to provide services in Libras (Brazilian Sign Language) to communicate effectively with deaf people. Unfortunately, these are just some of the countless examples faced by women with disabilities when seeking treatment.