Post by sinthiya007 on Nov 9, 2024 23:18:06 GMT -5
On Black Friday, people receive dozens, if not hundreds, of messages with various promotions. Attracting attention to your company and getting ahead of competitors is the main task these days. This can be done with the help of WhatsApp mailings, since compared to email and SMS mailings, there is less competition here, and the efficiency is much higher: the open rate of messages in WhatsApp reaches 90%, while in email and SMS - less than 20%.
We decided to put together a detailed guide to marketing emails in WhatsApp, which will help you save your nerves during the hottest sales season.
Five ideas for creative WhatsApp messaging
1. Reactivate the "sleeping" base
"Sleeping" users are those with whom on page seo service you have not interacted for a long time (several months, six months, a year). In addition, these can be those with whom you communicate via SMS and/or email. Unlike SMS and email newsletters, in WhatsApp you will be able to enter into a dialogue with the client and receive feedback.
Often it is enough to launch a mailing that provides some benefit to users. For example, during Black Friday, you can tell "sleeping" customers about a promotion, offer a discount or a promo code.
Example of reactivating the database in WhatsApp
2. Conduct a cross-sell
During Black Friday, you can also promote related products. For example, if a customer has already purchased a product, tell them about related products on WhatsApp.
Example of cross-sell in WhatsApp of a car service
3. Remind about abandoned cart
Often, customers leave an order and disappear for various reasons without paying for it. The solution to the problem is very simple - you need to remind the customer about the unfinished purchase, for this you can use WhatsApp. The message in the messenger can be supplemented with a promotion or discount to definitely interest the potential customer.
4. Conduct a thematic quiz
Marketing quizzes help both increase user awareness and attract a new target audience. For completing a quiz, the user expects to receive a reward. What kind of reward it is is not important. The main thing is that you give your audience a feeling of “I’m great” when they complete it. Thus, you increase their loyalty and engagement. In addition, a quiz helps:
collect and segment customers;
classify leads to understand how ready a person is to make a purchase;
explain to the user how to use the product or service, warm him up to the purchase;
sell to a warm customer base
WhatsApp Quiz Example
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
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5. Treasure Hunt
During Black Friday, you can use various game mechanics to attract potential customers. One of these mechanics is treasure hunting. The idea of the game is to hide a promo code on the website. Once users find it, they need to send the promo code on WhatsApp to get a discount.
We decided to put together a detailed guide to marketing emails in WhatsApp, which will help you save your nerves during the hottest sales season.
Five ideas for creative WhatsApp messaging
1. Reactivate the "sleeping" base
"Sleeping" users are those with whom on page seo service you have not interacted for a long time (several months, six months, a year). In addition, these can be those with whom you communicate via SMS and/or email. Unlike SMS and email newsletters, in WhatsApp you will be able to enter into a dialogue with the client and receive feedback.
Often it is enough to launch a mailing that provides some benefit to users. For example, during Black Friday, you can tell "sleeping" customers about a promotion, offer a discount or a promo code.
Example of reactivating the database in WhatsApp
2. Conduct a cross-sell
During Black Friday, you can also promote related products. For example, if a customer has already purchased a product, tell them about related products on WhatsApp.
Example of cross-sell in WhatsApp of a car service
3. Remind about abandoned cart
Often, customers leave an order and disappear for various reasons without paying for it. The solution to the problem is very simple - you need to remind the customer about the unfinished purchase, for this you can use WhatsApp. The message in the messenger can be supplemented with a promotion or discount to definitely interest the potential customer.
4. Conduct a thematic quiz
Marketing quizzes help both increase user awareness and attract a new target audience. For completing a quiz, the user expects to receive a reward. What kind of reward it is is not important. The main thing is that you give your audience a feeling of “I’m great” when they complete it. Thus, you increase their loyalty and engagement. In addition, a quiz helps:
collect and segment customers;
classify leads to understand how ready a person is to make a purchase;
explain to the user how to use the product or service, warm him up to the purchase;
sell to a warm customer base
WhatsApp Quiz Example
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
textBack
5. Treasure Hunt
During Black Friday, you can use various game mechanics to attract potential customers. One of these mechanics is treasure hunting. The idea of the game is to hide a promo code on the website. Once users find it, they need to send the promo code on WhatsApp to get a discount.